How would it feel to have a financial coach in your pocket?

Stop winging it with your finances and finally pay yourself FIRST!


Shake off the overwhelm by learning how to manage your finances while connecting with other business owners who are also putting profit first!

GET THE DETAILS

The truth is, life happens. And sometimes sticking to the plan you’ve set can be overwhelming.


You're incredible at what you do.
You've been told dozens of times by clients how much they love you.
And yet, it never seems to be enough.

If you're like most entrepreneurs...

  • You’re not sure how much you can pay yourself, so you just don’t, and end up using your business card for personal purchases.
  • You feel embarrassed because you think you should understand business finances better than you do.
  • You’re worried about taxes, and never feel confident in how much to save or how much you’ll owe.
  • You’re overwhelmed by the thought of simply facing your business finances, and sometimes avoid looking at your accounts all together.
  • You’re working non-stop trying to figure out how to make more money to cover your expenses and still bring some home.
  • You’re sick of staring at overwhelming spreadsheets that make you feel like you need an accounting degree to understand your finances.
  • Your business has taken over your personal life and you’re working ALL. THE. TIME.

You're in the right place.

Hi, I'm Kristen.


When I got started in financial coaching, I was focused on the personal finances. It’s where I had my own life changing experience. By learning how to manage my money instead of reacting to it, I watched my life completely transform over the following years. All I knew was that I wanted to help others with this same feeling and experience. It blew my mind how much mastering my money could change so many different aspects of my life!

What happened after a few months of business picking up and going well, was that I started to realize there was SO MUCH MORE to business finances than I realized! I got into my business to help people…I didn’t realize the 4,352 hats I’d have to wear in order to grow - of which 50% of those hats are financial hats. Talk about ironic!

So I did what I do well and I started digging in, engulfing myself and learning how to manage my business finances. All the pieces - how much to pay myself, how to do a business budget, saving for taxes, where to start with entities, etc. And then….I found Profit First. I read it, it aligned with the things I was already doing, but took it to a whole new level. I loved it and I started implementing it immediately in both my business and my husband’s on a light level.

The story goes on and I talk about it inside the membership in Path to Profitability, but here we are, more than 5 years later and THIS is what I love. Helping small business owners and entrepreneurs gain clarity and confidence around their numbers. I love helping to break it down into non-accountant speak and make it simple. And I love helping them realize that they can grow a business that suits their life and the lifestyle they want to live, not grow a business that runs their life.

The owners I meet and love to work with are just like I was in the infantile stages of my business and I honestly light up everytime I can see the point where ‘they get it’. And after helping hundreds of clients on a 1:1 level, I knew I had to break it down even more and make our help available to everyone, at all levels of business.

INTRODUCING

The Financial Fitness Academy

A Profit First driven membership for learning, accountability and growth.

We help small business owners and entrepreneurs learn how to manage their money like a boss with proven systems that work in every single business.

START PUTTING PROFIT FIRST!

You'll get access to ALL of these courses inside the academy.

Path to Profitability

Path to Profitability is our signature Profit First guided course to walk you all the way through implementing Profit First the right way, all the way and maximizing the benefits of the program.

This course is where you’ll learn how to manage your finances without spreadsheets in just minutes a week and keep more of the hard earned money you make.

Small Business Starter

Our Small Business Starter is exactly that - a great beginner course to help you break down the concepts of what you’ll need to do to build a financially successful business. It’s the perfect place to get started in understanding and organizing your business finances!

This course breaks down the concepts of cash flow, building a profitable business, basic business budgeting and a simple checklist to help you stay on top of your finances. We consider this the very basics of business finances that all new business owners should know.

Personal Finance Toolkit

This toolkit is to help you organize your personal finances and manage them with more ease. Everything inside from a financial calendar, template for meal planning weekly to cut costs, sinking fund tracker, net worth tracker and more.

Before You Budget Mini Course

Everyone assumes that budgeting is the first step to getting your money in order. But did you know we actually don’t recommend that first? Check out this mini course to see what you might be missing that’s causing your budgets to fail.


PLUS you also get...



Every month you will receive new expert trainings to grow your financial knowledge and continue building on your foundations.

You’ll receive training from me and other industry experts on both business & personal finance such as tax strategy, bookkeeping, financial advisors, credit experts and more!

Members of the Academy can join us for exclusive monthly open live virtual Q&A sessions for the most direct assistance to your biggest challenges. Submit your questions ahead of time or join live to get help with whatever money question you currently have.

Join the live virtual sessions, monthly, to ask Profit First™ specific questions and get feedback from Profit First™ Certified Coaches on everything from your numbers, accounts, banking, CAPS and TAPS, allocation rhythm, and so much more. 

This is geared towards those putting their financial foundations in place, going through Path to Profitability, our signature Profit First based course.

You’ll also be given access to a library of resources curated just for members of this program to help you further solidify your financial foundations.

The Financial Fitness Academy has an exclusive community where the magic happens. It is a place for you to connect with myself, and other members, gain invaluable feedback, and so much more.

This Private Community is the heart of the Financial Fitness Program with members from all over. The community is worth the price of admission alone!

THIS IS WHAT I NEED!

Helping THOUSANDS of students increase their profits and learn to love their money!

Laura Kelly

This program (Path to Profitability) has completely transformed the way I think about the money in my business. And I don't say that lightly, because I am a bookkeeper/CFO by trade!! It has helped me to see where my money is going and helps me to plan for bigger purchases in my business. I would not have the same visibility from QuickBooks alone; every small business owner needs to know about Profit First! And Kristen is the gal to get you there!

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Tulabooks.co

Kimberly Allera

As a small business owner, I knew how to provide the service I was offering, but I wasn’t great at the money side of things. Kristen and her program were exactly what I needed! I knew I could read a book and learn about Profit First - but I would have put that book back on the shelf and never done anything about it. Working with the group held me accountable to make the small changes needed to understand where my money was going...and actually see profit for the first time!

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Olive & Rose Events

Jessica Wasik

I tried implementing Profit First for my photography business on my own, and was...well, halfway-ing it with minimal success. The Path to Profitability was a game changer and confidence booster! I went from wondering where my business money was going (especially during those five-figure months) to paying myself consistently, understanding my numbers, and paying off my only personal debt to give me the ultimate freedom I desire from my business. I understand my numbers with clarity and confidence and I’m excited for, not dreading, Profit First paydays!

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Bark & Gold Photography

Samantha Bauer

6 months after completing the Path to Profitability, my accountant sent me my P&L and I'm operating at a profit! I never expected to be in the black yet and my CPA noticed that I pay myself regularly now too and she was impressed! I know I'm set up with foundations to provide me long term success and growth and I'm so excited about the goals I'm starting to work up for next year!

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Goosehead Insurance - The Bauer Agency

Stop "winging it" with your finances and pay yourself FIRST!

“I cannot even begin to describe how much I’ve learned from the Path to Profitability. I am on top of my finances, both business and personal. Let’s face it - money can be a pretty scary topic for some of us, but she just has a way of reassuring you and making it easy. 4 months after finishing the program, I’ve paid off more than $4700.00 in personal debt because of my new take home pay!” ~ Marina Rork, The Sage Desk

$79.00

Let go of the frustration that comes with your money.

We'll help to simplify your finances and assist you in making great decisions for your goals and dreams.

Grow Your Business and Financial Expertise.

Learn the strategies needed as your business grows, and implement the applicable parts without any pressure to squeeze it all in.

Learn how to pay yourself regularly, EVERY. SINGLE. MONTH.

  • Eliminate debt quickly & systematically
  • Stop running your business check to check
  • Simplify your financial decision making process (like a lot!)
  • Grow your business faster, and profitably at the same time
  • Be prepared for tax time and never stress about it again
  • Build an emergency savings for your business
  • Stop winging your financial decisions - make money decisions with ease and clarity

Can't wait to see you inside.

Kristen Ricupero

Featured In

You have questions. We have answers.

Do I need to have all my numbers and financials in order to do this program?

In regards to Profit First specifically and the Path to Profitability, you’ll receive the most benefit and simplicity from having up-to date numbers for at least 6 months, but anyone who has a desire to improve their business finances can do this program and will benefit from it.

This program is designed with various avenues of support to help you get your finances in order all at the same time when necessary. You’ll also gain massive insight and benefits from the monthly live calls and masterclasses.

I already implemented Profit First. Should I bother with this membership?

Answer: First, congratulations for taking the bull by the horns and taking charge of your finances! You’re already a rockstar! This membership is absolutely for you and it’s so much more than just Profit First. 

You'll benefit the most from the accountability, our monthly Q&A sessions and our monthly masterclasses directed to more advanced topics, but I’m also confident that we can dial in your Profit First system a bit more too.

I'm a startup business. Am I too small for this membership?

There’s no better time than starting out to get things in order and ready for growth. In fact, now is the time to get your systems in place, so growth is simple and natural. In this membership we have expert financial help in so many areas you’ll need in your business that you aren’t even thinking of yet…it will save you HOURS of Googling and $$$$$ of mistakes.

What if I can’t make any of the live classes and sessions? Will I still benefit from this membership?

While I’ll be the first to admit, I personally feel our students benefit THE MOST by attending at least some of the classes live to get their questions answered in real time, there’s so much opportunity to learn and grow in this membership without it. We have multiple self paced courses included, a great community to stay engaged and ask questions, and all classes and sessions are recorded and dropped into the resource library, so you can always watch later.

Is there a point where I’m too big to benefit from this membership?

We have members with businesses from startup to multiple locations and $1MM+, however, the membership is intended and designed for those earning approximately $500k annually in revenue and below. Most of our members who are over the $500k mark in this program have been past 1:1 clients of ours and are looking for continued accountability and access to us on a light level.

Does this program touch on personal finances at all?

On a lighter level than business, but yes we do. We believe that all business owners need to dial in on not only the business finances, but the personal ones as well. This membership focuses 90%+ on business items, but we do talk about paying yourself consistently to do your personal budget, and we talk about challenges you might face in your personal finances that are unique to business owners specifically.  Your business and personal finances should be kept separate, but you need to think, talk and plan for them together.

Do I need to talk specifically about my numbers in any way?

Nope, not at all. While we do pride ourselves in a safe space and community that we’d love to have you feel comfortable enough to do so, it’s also 100% not necessary to make progress and benefit from this membership and the included the courses, live calls or masterclasses. 

Of course, the more you’re open to sharing in any Q&A sessions that you’re looking for help, the better we can help you. But so much about the structure of our topics and calls we can talk more situational and we don’t need to get into the weeds with what you make specifically, where you spend, etc. 

It's in your power to determine what your financial future will look like, so ask yourself one question…

Is it worth the investment? (Hint… You bet it is!)

“I cannot even begin to describe how much I’ve learned from the Path to Profitability. I am on top of my finances, both business and personal. Let’s face it - money can be a pretty scary topic for some of us, but she just has a way of reassuring you and making it easy. 4 months after finishing the program, I’ve paid off more than $4700.00 in personal debt because of my new take home pay!” ~ Marina Rork, The Sage Desk

$79

Let go of the frustration that comes with your money.

We'll help to simplify your finances and assist you in making great decisions for your goals and dreams.

Grow Your Business and Financial Expertise.

Learn the strategies needed as your business grows, and implement the applicable parts without any pressure to squeeze it all in.

Learn how to pay yourself regularly, EVERY. SINGLE. MONTH.

  • Eliminate debt quickly & systematically
  • Stop running your business check to check
  • Simplify your financial decision making process (like a lot!)
  • Grow your business faster, and profitably at the same time
  • Be prepared for tax time and never stress about it again
  • Build an emergency savings for your business
  • Stop winging your financial decisions - make money decisions with ease and clarity

Can't wait to see you inside.

Kristen Ricupero